Music video director, producer, and director, working through his own company, Serghey Grey Production. He is the regular director for singer Mari Kraimbreri; their collaboration began with the music video “Davai Navsegda” and continues to this day. Grey’s videos “Alkogolichka” and “Zatsepila” for Artur Pirozhkov amassed more than 500 million views between 2019 and 2021. Over a 10-year career, he has directed more than 300 music videos and 150 live concert performances. His works include “Zatsepila,” “Na Tatu,” “Pryatalas v Vannoy,” and many others. In 2021, Grey directed his first concert film for Rammstein frontman Till Lindemann, as part of the metal project Lindemann; the film was titled Live in Moscow. That same year, Grey and Lindemann released the 22-minute video “Ich Hasse Kinder,” which received acclaim from audiences and critics, along with a number of awards and nominations. Sergey Grey has also collaborated with Polina Gagarina and Emin (the video “V Nevesomosti”), Zivert (“Anesteziya”), Olga Buzova and Nastya Kudri (“Nam Budet Zharko,” “Prinimai Menya”), the group Vintage (“Novaya Zhizn,” “Lalaland”), Irina Dubtsova and Leonid Rudenko (“Moskva-Neva”), Sogdiana (“Samyy Luchshiy Den”), Natan (“Dovela,” “Tratit”), Alexander Buinov (“Utonuvsheye Nebo”), the group Fabrika (“Mogla Kak Mogla”), Katya Lel (“Pridumala”), Alina Artts (“High Enough”), and Olga Romanovskaya (“Ptitsa”). For the past two years, he has also served as mentor to five national teams in the Music track of the Team Competitions, coordinating the teams’ work, participating in pitching sessions, and serving as a judge.